B2B sales email templates
Here are a few examples of some of the email templates I put together whilst working as a Sales Support Executive (and later a Marketing Services Executive), at a digital publishing company in London. The following two email templates were written on behalf of an in-house Business Development team. The first email serves as a general introduction to the company's services, whilst the second insert is specific to retail clients.
1.
Dear [XXX],
Here at [XXX] we create tailor-made digital solutions for clients looking to publish their content online - we think [insert company name] would benefit from our platform.
With over 10 years of experience, at [XXX] we think strategically with your customers in mind. We offer a consistent user experience across multiple channels; whether you're on a tablet, an iPhone or an android - with [XXX] your catalogue is accessible to your customers in the same format on the go. Easier to disseminate, our digital catalogues eliminate the cost of sending out physical copies whilst engaging larger audiences online. We have a proven track record of success working with clients across various sectors. Past clients of ours include the likes of Littlewoods, Lakeland and Crocs - to learn more about our past projects take a look at our case studies here [insert link].
Upload, enhance and publish - our process is simple, yet effective. It all starts with a PDF; once uploaded with a CSV file, our in-house team of creatives get to work on bringing your products to life! Our digital solutions centre around the consumer experience – from intuitive in edition searching to in browser product rollovers, we like to keep it simple for your customers. Hassle free browsing and purchasing mark our digital catalogues as easy to use. Illustrate product features, colours and descriptions with dynamic product overlays. Invite your customers to interact and engage with your catalogue by making use of HTML assets to create videos, audio and in browser product rollovers. Our unique Page Tiler technology provides instant access using a responsive reader, delivering your products straight to your customer’s screens without any delay. One click solutions using SmartCAT technology enables you to create seamless e-commerce integration, linking the customer straight to your e-commerce website – generating revenue from both channels whilst also directing traffic to your site.
Inform your marketing strategy by taking advantage of our data collection function; with our publishing suite you can easily access gather customer information and behaviour by tracking product views and visitor location.
There's a lot of opportunity here to extend your customer base and increase your products exposure; on average our clients receive a return on investment within the first 3-6 months of launching, making it a project worth investing in. To move this forward, please get in touch on [XXX]- I'd be happy to discuss how [XXX] technology can help your brand.
Warm regards,
2.
Dear [XXX],
At [XXX] we invest in great ideas and innovative design, and combine the two to create award winning retail apps that reduce the hassle of shopping.
We acknowledge that digital mobility remains at the forefront of the future of e-commerce, which is why at [XXX], our retail apps are fully functional on any mobile device. At [XXX], we transform your catalogue by optimising your digital catalogue to reach a wider audience base. With offline browsing, to direct click-to-cart purchasing - we like to keep it simple for your customers.
